We were asked to develop and execute a social media strategy and design a brand identity for Good Rays, a passion project for plant-based health enthusiasts.
Client
Good Rays
Year
2023 to Present
Industry
Plant-Based Protein
Health & Fitness
Dietary Supplements
Country
Thailand
Good Rays is a nutritionally optimized, low-calorie plant-based superfood protein powder with high calcium and multivitamins. We were asked to create a winning strategy and unique brand identity for their product launch.
After hearing about Good Ray’s mission to be the new go-to for great tasting plant-based protein with essential vitamins and good vibes–at an affordable price!), we jumped at the opportunity to be a part of their team. The protein powder and dietary supplements market in Bangkok is quite competitive, with many existing brands selling at various price points. There are a few big players in the
domestic plant-based protein sector, so an eye-catching and memorable brand identity is vital for building brand awareness and affinity amongst target audiences. And for this particular niche, a focus on authenticity and clear, purposeful messaging, strategic collaboration with key opinion leaders (word of mouth marketing), and fostering organic engagement remains key. This project is ongoing, expecting to launch in late 2023
Strategy
Sample slides from Strategy Deck
Branding
Brand Guidelines (CI)
