Expanding beyond the legacy (family) business, 8Decor wanted to establish themselves in the market as a trusted supplier of global standard interior building materials by showcasing their product line and communicating their unmatched level of service and capacity for megaprojects. The challenge was finding the right balance between casual and formal, as they wanted to seem

approachable but firm, more on the feminine side. We used sophisticated shades of blue and yellow from their logo in the color scheme, and rounded sans serif font pairings for a modern and friendly feel. We researched their business and ideal clients to develop messaging that is conversational, yet professional.
The result was a huge hit among the 8Decor team.