Sornthai Optometrists is run by a family of passionate professionals with extensive knowledge and experience on eye care and optometry. We were inspired by their vision and goodwill, and made it our mission to deliver a website as awesome as their business. One of the main challenges was communicating technical (scientific) information in way that is engaging and easy

to follow. We needed to create awareness on the the vast benefits of annual eye exams, educating the audience with enough (but not too much) information. The ultimate goal was to change the behavior of Thai people when it comes to eye care, and their overall health. The website currently has 10,000+ unique visitors per month and has remained vital in the growth of Sornthai’s business.