We gathered research on the Group, their methods, and existing competitors before proposing various sets of logo designs and color schemes, and later 2 website design concepts. The design team used earth tones as well as photographs and videos with warm colors to evoke trust, familiarity, and create uplifting ambience. Our copywriter worked closely with the client to get a

better understanding of global industry standards, forest restoration, and how the Group partners with NGOs, local governments, and indigenous natives to share value with the land and its people. With the client’s help, we developed web copy that is authentic, simple, specific, and personal, tying everything together. The result was a huge hit with Whole Asia Group.