We wrote an online advertorialfor HOSHINOYA Fuji, calling Australians to visit Japan'sfirst luxury camping resort.

Client

Hoshinoya Fuji

Year

2019

Country

Japan

Imagine cool, fresh air on your face as you’re snuggled by a roaring fire, facing one of the most iconic mountains in the world. You increase the volume of your favorite song on the portable Bang & Olufsen speakers and take in the view that has been a source of artistic inspiration since the 11th century.

A UNESCO World Heritage Site, Japan’s Mount Fuji is breathtaking, especially from the balcony of a HOSHINOYA Fuji cabin. Nestled amidst the national park, on an overlook of Lake Kawaguchi, HOSHINOYA Fuji offers stylish travelers a “glamping” (glamorous camping) experience unlike any other. Last week, I had the pleasure of spending one night at this resort during my very first trip to Japan, and needless to say, it was truly an unforgettable experience.

HOSHINOYA Fuji is a twenty-minute drive from Kawaguchiko Station and a convenient five-minute walk from Oishi Park. We were greeted with happy smiles upon entering the first reception area, a minimalistic open space with airy high ceilings and a wall adorned with colorful backpacks. To fit the theme of the resort, guests are given backpacks full of camping gear such as a pair of Nikon binoculars, a flashlight headband, and homemade biscottis. After choosing our favorite backpack, our luggage was put into the back of a fashionable Jeep… and we were ready to go.

The resort itself is located 100 meters up the slope of a mountain, within a red pine forest. We checked in at the front desk—a viewpoint in itself with gorgeous wooden interiors and floor-to-ceiling windows—and headed to our cabin.

The first thing I noticed upon stepping into the cabin was the majestic yet delicate beauty of Fujisan, a million-dollar view that covered one entire wall. The room itself was minimally but tastefully decorated for the view to stand out, drawing us to the outdoors. All 40 cabins of this luxury resort come with exquisite views of Mount Fuji from different angles and give the feeling of being suspended mid-air, right above a forest. A quick look around told me that our cabin is equipped with the standard air-conditioning/heater system, a shower and bathtub, bed, and an indoor view-gazing area as well as a spacious terrace with a sofa large enough to sleep on. Lucky for us, it was a clear day and we quickly snapped a picture of this photogenic volcano before heading over to the Cloud Terrace, the resort’s common area in the woods.

We arrived just in time to enjoy seasonal sweets and drinks by the campfire. There were two DIY stations serving baumkuchen, a cake with ring-shaped layers, and sparkling wine cocktails. I heated a baumkuchen on a mini skillet and was invited to create my own drink from a selection of fresh herbs, wine, Japanese soda, and premium fruit syrups. My partner and I enjoyed our drinks and dessert beneath a canopy of trees, surrounded by the sounds of rustling leaves, bird calls, and cackling fire.

There were guests with marshmallows on sticks by the campfire, taking in the backdrop of seemingly never-ending rows of pine and

cedar trees. There was a wood chopping activity going on nearby, and soft breeze blowing through the air. HOSHINOYA Fuji is rich in amenities, offering the highest level of comfort without compromising your connection with nature. That evening, we had a private dinner by the fireplace on the balcony of our cabin, watching Fujisan darken into a shade of royal blue which contrasted with the warm colors of the fire. Every now and then, there were sounds of a relaxing Barafon, an African wind instrument, coming from the mini-concert in the forest. I was in paradise.

Our alarms sounded at 6 AM the next day, way too early for a regular vacation, but we were eager to join the Jukai (Sea of Trees) Nature Tour, one of the experiences offered by HOSHINOYA Fuji. A guide showed us around the Aokigahara-Jukai and brought us into a fascinating lava cave where we instantly felt the temperature drop. We all shared a moment of silence and serenity, cleansing our five senses before heading back to the resort to have a tastier breakfast with fresh palates.

At our cabin, a Glamping Master set up a morning breakfast box on the balcony. It was like something you would pack to a special picnic: a wooden box of fine breakfast goodies spread out on a small picnic blanket. With Fujisan as our esteemed guest, we enjoyed kefir yogurt with beautifully colored jams and nutty granola, Spanish omelet, homemade sausages, creamy carrot soup, a fresh strawberry salad, and a Dutch oven-baked bread. The food was as delicious as it was Instagrammable, and taking into account of the view, it was one of the most memorable meals of my life.

We savored the view for a few more hours, this time from inside the cabin. After saying our goodbyes, we checked out and headed to Kawagchiko Station. It was a scenic ride, and after taking two express trains, we were back in Tokyo.

Like your average tourist, we dragged our suitcases to the famous Ichiran Ramen in Shinjyuku and filled up with hot, handmade noodles in pork bone soup before heading to our next hotel in Roppongi. Over the next few days, we explored several Tokyo “landmarks”, from the Tsukiji Fish Market to Takeshita Street in Harajuku. We had dinner at Sushi Tou, an omakase joint, and queued up in line to ride on Toy Story Mania! at Tokyo DisneySea. At Narita Airport, while shopping for Tokyo Bananas like every other tourist, we reminisced about our time at HOSHINOYA Fuji. See you again, Fujisan, it was a pleasure meeting you.

HOSHINOYA Fuji is part of the innovative HOSHINOYA Collection, which is currently available for you to experience in 6 destinations: Fuji, Karuizawa, Tokyo, Kyoto, Taketomi Island, and Bali. Each HOSHINOYA Destination offers a different holiday concept. We invite you to find out more about HOSHINOYA Fuji on their website (www.hoshinoya.com/Fuji) or make a reservation via telephone (+815037861144).