We used grey gradients to create depth and lighting effects, complimenting the club’s darker traditional shade of red (‘Craft Red’). Drawing inspiration from the Arena’s exterior, we designed an abstract shape made of fine, elegant lines, to be placed on the outside of each invitation using foil printing techniques. Their logo was stamped in silver matte foil onto pristine white gift boxes which

opened to reveal football jerseys, the FC Bayern Shirt Home 21/22. Mia san Mia stands for a hardcore winning mentality with a good dose of self-belief, but without any arrogance. We wanted to portray that very same strength and confidence in the design. The invitations and gift boxes were sent to CEOs of partner companies, the Board of Investment, prime ministers, and other VIPs.